Work

[1]
Project

Cascade Equinox Festival

The Equinox Stage at sunset, Cascade Equinox Festival
[2]
Client
Cascade Equinox Festival
Project type
Creative Direction, Identity
Industry
Entertainment / Events
Year
2023–2025
Role
Fractional Creative Director
Location
Redmond, Oregon
About project

Cascade Equinox Festival is a unique and immersive experience that includes live music, camping, performance art, workshops, outdoor adventure excursions, kids activities, carnival rides, local food carts and a vending bazaar featuring unique artisanal products.

A grid of daytime festival moments: bluegrass, murals, carnival rides, the vending bazaar and the campground below the Cascades
[3]
The concept

The equinox is the one day that’s half light and half dark. So is the festival.

A grid of the festival after dark: main-stage sets, fire performance, light installations and the illuminated entrance arch
[4]
The role

I worked with the Cascade team as a fractional Creative Director for three seasons, with a fresh look each year. I designed the core brand — logo, palette, type, website, templates — and worked across the organization with the founders, the board, marketing, environmental design and social media teams.

The Cascade Equinox Festival logo lockup: a half-sun of orange rays over green peaks above the CASCADE logotype
The lineup poster in a street-side case at dusk, and a stack of Liquid Stranger show flyers on a wooden table
The festival website The 2025 festival survival guide on a phone
Festival merchandise at sunset: a five-panel cap with the logotype patch, a cropped tee, and an enamel sunburst pin
[5]
The outcome

In its first year, 15,000 people from 48 states attended the inaugural festival, creating an impressive $5 million boost to the Central Oregon economy.

[6]
Services provided
  • Creative Direction
  • Visual Identity
  • Design Systems
  • Campaign Creative
  • Web Design
  • Team & Vendor Direction
  • Fundraising Support
Next project Dogwood at the Pine Shed Coming soon
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